Social Media Analytics Tools for Success
Competitive intelligence into paid social media strategy
Understand the paid content strategy of your industry and your competition with Promoted Post Detection Find out which pieces of content are being invested in and how well your own and competitors’ paid content is performing. Determine whether you are promoting efficiently and make the case to increase your budget if you are in a highly competitive paid environment.
Social Conversation Analysis
Most social marketers measure the volume of conversations for their brand, but don’t do a good job of figuring out which conversations matter most. This guide is a framework designed to help you determine the value of social discussions, the influence of the people having them, and the role that conversation analysis should have in your social planning.